1. System Reliability
No issue proved to be bigger than the “Red Ring of Death” that plagued the early year of the Xbox 360. After a few revisions to the system, Microsoft seemed to fix the issue with the launch of the Xbox 360 Slim. However, a similar issue with the company’s next system would seem to be death in the eyes of the consumer. System reliability has to be the biggest issue, and one that Microsoft needs to touch on during the Xbox Reveal. If the company can make fun of itself, and touch on how they’ve taken steps to not have another catastrophe, consumers can move forward with less of a doubt when it comes to buying the Next Xbox.