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Bleszinski: ‘Bulletstorm’ marketing a mistake, sold as “the dicktits game”

By on January 29, 2013
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Cliff Bleszinski, the former main man at Epic Games, recently stated that the marketing behind the 2011 shooter Bulletstorm was a mistake.

Both Epic and People Can Fly headed the development of the sci-fi experience, but it was the marketing team that decided to sell the game as a crass, violent affair. When he was asked on Twitter about the game’s approach to humor, Bleszinski pointed to its poor marketing.

The conversation between Bleszinski and Giant Bomb’s Ryan Davis started with a discussion on the humor of the Saints Row franchise, and eventually moved toward Bulletstorm.

What do you think about the marketing for People Can Fly’s 2011 title? How about Saints Row? Let us know what you think by leaving a comment below!

When not writing about all the latest and greatest happenings in the video game industry, you can find Josiah on PSN, XBLA or Steam (Lionheart377). He has a soft spot for classic, turn-based RPGs, but also spends a great deal of time jumping from platform to platform and shooting dudes in the head.
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  • DarthDiggler

    Who cares what Cliffy B thinks? :P Also how was marketing NOT supposed to latch on to the crassness of the game? That was the essence.

  • Billy Spandex

    Who cares, Cliffy B is yesterday’s news. Dude’s a has-been.

    • Erimgard

      Couldn’t possibly disagree more.

  • http://www.facebook.com/profile.php?id=1338620597 Mike Jones

    the game was terrible….who cares what marketing campaign it had behind it

  • http://www.facebook.com/liam.craven.794 Liam Craven

    I think he’s got a good point.

  • http://www.kumakreations.com/ Kuma Baity

    I don’t think it was a bad game at all. It was gritty and fun to boot, it just needed some co-op and a better multi-player. I thought the games mechanics worked and that new kill feature was fantastic. The dialogue was juvenile, but it was still hilarious.

  • GuyBey0ndC00L

    I think Cliffy B has a good point but I also think the man says to much sometimes. This is one example were Cliffy B says to much. I don’t think it’s fare to judge or comment on past events that your no longer Involved in. But than again people luv or hate Cliffy B because he’s so out spoken. Cliffy I L u (no homo) but shut up stop giving people reasons to Troll you.

  • http://www.facebook.com/people/Bob-Obb/100001994017630 Bob Obb

    This guy is so full of himself

    • http://www.facebook.com/chrisdaurora Chris D’Aurora

      He just admitted a mistake. How is that being full of yourself?

  • mike

    crap game anyway

  • Ultra-Humanite

    I love how a guy who uses the word “dicktits” on twitter can criticize Saints Row for being immature.