World of Warcraft game director Tom Chilton recently told NowGamer that World of Warcraft could go free-to-play at some point in the future.
“I definitely think that free-to-play MMOs will be around for a very long time,” Chilton said. “At some point it’s possible that World of Warcraft could end up being free-to-play, but I do think there’s always room for there to be subscription games.”
However, Chilton also believes that for subscription-based MMOs to continue to thrive, they will need to adapt to a changing market.
“I do think that as time goes on subscription MMOs might evolve toward becoming a little bit more dynamic and making sure that within that month time span it feels like new events and new episodes happen to keep it fresh,” Chilton said.
“I think there’s definitely still that possibility to have subscription MMOs in the future,” Chilton continued. “I just think that it’ll be hard to pull off, but I think it’ll happen.”
Blizzard is already experimenting with the free-to-play business model, having recently launched the beta for its free-to-play online trading card game Hearthstone, set in the Warcraft universe.
Wednesday it was reported that Zenimax Online Studios would be going with the monthly subscription-based business model for their anticipated upcoming MMO The Elder Scrolls Online.