Just received the word from EA that NBA Live 365, after a slight delay, is officially ready to be used in your copy of NBA live 09.  Here’s the official word that I received tonight:

“Hello Everyone,

Like we told you guys yesterday,  NBA LIVE 365 would go live today.  Well, I’m officially letting all of you know that NBA LIVE 365 has now been turned on, and is scheduled to go live between really late Friday, and early Saturday morning. You should see all roster lineups accurately reflected in-game based on what’s currently happening in the real NBA season.  You’re probably wondering about DNA and Tendencies right?  Well, those will be ready for you to download soon, but we’re waiting for teams to play a few games so that you see some differences in their DNA and tendencies. 

This is an exciting and brand new feature for not only us, but sports games period so there’s bound to be some kinks that need to be worked out.  I wanted to thank you on behalf of the entire NBA LIVE 09 development team for being so excited, eager and patient about the implementation of this feature.  Because this is happening as the season goes along, it’s something that we wanted worked out and fully tested before we turned on the switch to you guys.  Two things to note; there are some inconsistencies in the lineups that you may see, but they will be addressed as we move forward. Also, in order to keep the daily updates going, if there is a player at any point in time during the season that is not in our game but has played a game in the real NBA, you’ll see him reflected in-game as a generic player.  Don’t worry, he’ll be implemented in-game accurately that same week, and the generic player will be out of your game.

Thanks again for the patience everyone!  These are truly exciting times for all of us as the future of basketball is now!

Thanks,

The NBA LIVE 09 Dev Team”