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Ubisoft not interested in games that aren’t franchises


While it has not been officially announced, Watch Dogs appears to be the first game of a new franchise for Ubisoft, according to their senior vice president of sales and marketing Tony Key who said that Ubisoft has no plans to launch a game without the potential to become a franchise.

Speaking with The A List Daily, Key said that due to the high cost of developing and producing large scale games Ubisoft will not develop any standalone games.

Asked if there is intent for Watch Dogs to become a series of games, Key replied, “”Absolutely. That’s what all our games are about; we won’t even start if we don’t think we can build a franchise out of it. There’s no more fire and forget – it’s too expensive.”

“We feel like we’re in a really good place with Watch Dogs, but until we’re the biggest game of the year we’re not going to be satisfied.

“Last year we cleaned up at E3 because we were pretty much the only next-gen game around. Watch Dogs for us is really a franchise because we’re tapping into something people really care about, never more than when the NSA PRISM scandal broke.”

What do you think of Ubisoft proliferating franchises? Would you prefer it if Watch Dogs or any of Ubisoft’s titles stood alone without a sequel? Follow us on Twitter and like us on Facebook to let us know.

Source The A List Daily


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