Rumor: Sony’s marketing slogan for PS4 is ‘greatness awaits’

Andy House, Sony president, introducing PS4

The PlayStation 4’s marketing slogan will be “Greatness Awaits,” according to a script attained by Siliconera.

The script for a commercial was obtained by Siliconera from a company working on the campaign. The commercial begins by showing “an empty road in a small town.” A man, seemingly alone, walks down the road towards the camera and says, “Who are you not be great? You, with the imagination of a brilliant child and the powers of an ancient god.”

“Who are you to be ordinary? You, who could get away with murder, or raise the dead…”

“Who are you to be anonymous? You whose name should be spoken in reverent tones or in terrified whispers.” A screech is heard off in the distance, followed by the sound of windows being blown out. Two people emerge and sprint in the opposite direction of the man, covered in yellow paint.

“Who are you to be afraid? You, who can serve as judge and jury while hoarding infinite lives.” As he says this, buildings become increasingly damaged. Some people come out of these buildings and begin to follow him. A kid on a BMX bike with someone riding on the back pegs holding a hockey stick and wearing a cape can be seen.

“Who are you to be a slave to the past? You who can travel time like the oceans and rewrite history with a single word.” Off-screen noise becomes louder as the man approaches the camera, causing him to raise his voice. In the distance, a flag is unfurled revealing the Destiny logo.

“Who are you to deny greatness? If you would deny it to yourself, you deny it to the entire world?”

Siliconera’s source is also responsible for leaking the PSP “Step Your Game Up” marketing campaign, which turned out to be true.

The unfurling of a flag carrying the symbol from Bungie’s upcoming Destiny is the only factor that says this might not be for the PS4, but for Bungie’s game instead. In actuality, it could be both.

What do you think? Sounds like a pretty intimidating commercial. Let us know what you think in the comments below or head over to our forums.

Source Siliconera

Michael is a lover of games, books, TV and movies and is studying English literature, journalism and film at the University of Michigan - Dearborn. He also personally enjoyed the ending of Lost.