The video game industry is one of the most expensive in the entertainment sector, and its pricey nature will be on full display during the PlayStation 4′s upcoming marketing campaign.
Popular Twitter account VirtueMe, which is followed by a handful of official PlayStation channels, recently made the claim that Sony’s latest and greatest console will have an estimated ad budget of $100 million. This is just the allotted money for the game’s United States launch, which means that the number will greatly increase once the rest of the world is taken into account. The Tweet was first spotted by a member of NeoGaf.
$100 million budget rumoured for US PS4 launch. BBH New York working on global creative. Carat USA on media. David Lynch directed PS2 ads.
— @VirtuaMe (@VirtuaMe) April 6, 2013
Sony has been criticized in the past for its lack of promotion for consoles like the PlayStation 3 and Vita, but this could be a good sign that the company is ready to show it’s products to the world.
What do you think about this ad budget? Will it be more or less than what Microsoft uses for the next Xbox? Let us know what you think by leaving a comment below!