When speaking to Sun City, Andrew House, president and Group CEO of Sony Computer Entertainment, said that with the PlayStation 4 Sony is aiming to create a more diverse gaming community by appealing to more than just the common male demographic.
“I think the key is to have people — and increasingly women — with different sensibilities creating different games. It is not all about shoot ’em up games,” House said.
House believes that a part of this strategy to diversify their demographic is to tap into games aimed at other members of the family that may not typically play games, but have played their fair share of Angry Birds and cites the touchpad on the PS4’s controller as a gateway to that market.
“The key is getting games developers — who are going to make the next Angry Birds — excited about the PS4. And they are,” he said.
One problem with making a statement such as this is that it labels any female as some mystery demographic that needs to be researched in order to be understood. House is on the right track by saying that a diversification of developers will lead to a more diverse set of games and thus gamers, but it’s unfortunate that we live in a day and age where “How do we make this appealing to a female audience?” is still a question that people making those kinds of decisions struggle with.
The PlayStation 4 was announced last February in New York City. No information on release date or pricing has been announced, but it is likely Sony will make that announcement at this year’s Electronic Entertainment Expo in June.
With rumors floating around that the next Xbox will require that the console always be connected to the internet, will you be picking up the PS4? Let us know in the comments below or over in our forums.
Source The Sun