I love writing posts like this. Seeing a publisher realizing that their shady business practices were in fact quite shady puts a big smile on my face. This time, it’s Ubisoft realizing that their prior stance with using always-online DRM on PC games was probably a bad idea.
In talking with MCV, Uplay director Stephanie Perotti said “We are always seeking to improve. We took a lot of that feedback on board. With every game on PC we are improving. Far Cry 3 and Assassin’s Creed III on PC were very high quality.”
Ending their horrid DRM practices is a step in the right direction, but Uplay is still a bloated piece of software, and yet another account I need to have to play videogames. Ubisoft, just like every other big publisher out there, needs to realize that having their own ecosystem for digital games just doesn’t work that well. EA and Ubisoft are out to place limitations on the consumer for the sake of profit. The reason Steam works so well is because the service treats the customer with respect. If Ubisoft really wants Uplay to take off, then they’re really going to have to work with third parties to make the service seem attractive, and not as the current annoyance it is.