It looks as if Call of Duty: Elite now has some serious competition in the multiplayer online service department, as EA’s premium Battlefield program has reached 800,000 buyers in just over two weeks.
“We are very pleased with the performance so far,” said EA Games chief Patrick Soderlund in a recent interview with USA Today. “It certainly looks very promising right now.”
Though a great deal of success has been found continuing to expand on last year’s property, EA doesn’t plan on continually drilling from the same well.
“As game makers, we have to continuously work and launch new intellectual properties into the market,” said Soderlund. “If we think we can live off of our existing brands and that only, I think it will not only be costly, but a short-lived mistake.
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